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Operator Insight

ice-games B2B Buying Guide: Pool Tables, Ice Hockey Arcade Games, and the Mistakes I Made

There Is No Universal Game Mix

Every B2B order for indoor games looks easy until it isn't. Choose a pool table, add a hockey table, throw in a few board games, and place the order. I've been managing B2B orders at ice-games since 2019, and I've made my own share of expensive assumptions. This article is not a 'best game list.' The right mix depends on who is playing, where the machine will sit, and who will fix it when it breaks. So I'll walk through three common scenarios and include the mistakes I've already made in each one.

Sort Your Venue Into One of Three Scenarios

Before you look at products, be honest about the situation:

  • Scenario A: Sports bar, pub, or restaurant. You want customers to stay longer, order another drink, and create a reason to come back.
  • Scenario B: Family entertainment center or full arcade. You sell play time directly. Every game needs to produce measurable use.
  • Scenario C: Office, staff lounge, or shared common area. You are not trying to generate revenue from games. You are building conversation and mental breaks.

Those three scenarios lead to different orders. It doesn't mean one is better than another. It means copying a success story from a different type of venue can be an expensive mistake.

Scenario A: Sports Bars, Pubs, and Restaurants

In this venue, floor space is money. Before you pick any table game, measure the actual path from the delivery entrance to the final spot. A pool table might fit in the room, but the doorway, hallway, or basement stairs may not. I learned this the hard way after making room decisions from a floor plan without checking the hallway width on site.

For bars, I still like pool tables as a primary anchor. But the classic mistake is not checking cue clearance. The table's outside dimension is only the start. If a player cannot comfortably swing a cue near a wall, the table becomes a decoration instead of a traffic driver. Pull out a real cue and pretend to shoot from every side before you commit.

What about ice hockey arcade games? For adult venues, these are often underrated. Commercial head-to-head hockey and air hockey units create short, social rounds and don't need a staff member to referee. The important thing is to order commercial grade. I tested two models in 2023 and chose the one with better available spare parts over the one with the slightly higher profit margin. That felt risky at the time. Later, the cheaper model's main circuit board became impossible to source. Trust me on this one: replacement parts availability is part of the price.

Another lesson: moving a pool table is not moving furniture. When I used a general delivery crew in 2022, they didn't understand how to handle the slate. The table looked level when they left. Two weeks later, a seam had opened and the ball rolled off line. The releveling call added $475 and four days to the project. Search specifically for pool table movers who can disassemble, transport, and level tables. Ask if they have experience with one-piece and three-piece slates and whether they carry insurance. It's a boring detail, and it's the difference between a one-visit install and an expensive follow-up.

Scenario B: Family Entertainment Centers and Full Arcades

Here the calculation changes. You have enough traffic and floor space to justify commercial arcade machines, air hockey tables, and head-to-head games. But every square foot is measured against play time. If a game sits empty, it's not 'nice to have'—it's an expense.

Because our website name is ice-games, I sometimes get questions about ice age video games. That's not a category I sell in the B2B space, and I won't pretend to be an expert on old home console titles. Most ice age video games were consumer products, not commercial coin-operated units. Their maintenance model and revenue model don't survive on a real arcade floor. If you're trying to attract people who remember a retro video game, you need a plan for licensing, controllers, and repair—not just a forgotten console in the corner.

What does work in an FEC environment? One category that keeps showing up is ice hockey arcade games. A head-to-head hockey or air hockey unit creates the same social heat as pool but usually with faster turnover and a smaller footprint. Buy for continuous play, not for home recreation. The cabinet should have reinforced sides, replaceable controls, and proper access for service. If you can't get replacement parts in a reasonable time, the machine is not commercial-grade no matter what the brochure says.

If you're adding table games, resist the temptation to buy every hobby title you can find. A small, well-managed tabletop section is better than a huge shelf of incomplete games. One licensed game that generates attention is the Terraria Board Game. It brings players who might not otherwise stop at a tabletop area. But licensed games have print runs and stock gaps. Ask the distributor to confirm stock before you advertise it, and have a backup title ready. I promised a specific special edition once without checking supply. That mistake taught me to treat the word 'available' as a loaded word.

And don't overlook the rules problem. For card games, it's surprising how easily zero-cost fun gets stuck. In 2024, I watched a group pick up a deck, hesitate, and put it back because nobody knew how to play BS card game. The rules can fit on one small card: deal the deck; each player discards face down while naming a rank; players may lie; anyone may say BS; flip the last discard—if the player lied, they take the pile; if the accusation was wrong, the challenger takes it; first to empty hand wins. Print a laminated card with the rules, especially if staff turnover is high. Five minutes of preparation can prevent a game from becoming a dust collector.

Scenario C: Offices, Staff Lounges, and Mixed Common Areas

This is the scenario where the game is the benefit, not the revenue driver. Durability, noise, and ease of setup matter more than play-per-square-foot. A table tennis table can be an excellent investment if you have enough ceiling height and people who actually play. If you don't, it becomes a very large flat surface for coffee cups.

For break rooms, I lean toward board games and card games. Fifteen-minute games beat three-hour campaigns when breaks are short. Licensed choices can help people find your tabletop library. If your team is gamer-friendly, the Terraria Board Game can pull people away from their desks who would otherwise ignore a generic chess set. But be realistic about the group: a complex board game only works if someone in the room can explain it.

That's why the BS card game is so reliable. It doesn't require a long manual or special pieces. Once one person learns how to play BS card game, they can teach a whole floor in a few minutes. I used to assume every product we shipped had obvious instructions. In 2021, a customer called to ask how their staff should start a card game, and I sent them a video. That worked, but it made me realize that if a staff member has to look up a video, the game often won't happen. Now I include a simple rules sheet with every card and board game order. That tiny piece of paper is the cheapest training cost in the entire order.

Which Scenario Are You Actually In?

Not sure? This is the short test I use when someone asks me to choose for them:

  • If the game needs to generate direct revenue within six months, use Scenario B.
  • If it mainly needs to improve dwell time while customers eat and drink, use Scenario A.
  • If it's a workplace benefit and nobody is measuring plays per day, use Scenario C.

Then check the three constraints nobody likes to measure: room dimensions including the delivery route, replacement parts availability, and who will take responsibility when something breaks.

Skip the Expensive Part: Verify Before You Order

Most of my costly mistakes followed the same pattern. I was in a hurry, I made an assumption, and I trusted a product photo instead of the product details. I've now got a short pre-order checklist. You can steal it:

  • Write down the exact scenario and visitor type. Don't copy a competitor's game mix without understanding why it works for them.
  • Measure the physical route to the final location. Check for tight corners, stairs, and elevator access.
  • For any large pool table, schedule professional pool table movers or confirm that the install crew has handled slate before.
  • Specify commercial grade for anything that will face repeated use.
  • Get a spare-parts and service availability answer in writing.
  • Send staff-facing instruction pages before the products arrive, not after.
  • Be truthful about condition and performance. Per FTC advertising guidance (ftc.gov), claims need to be truthful, not misleading, and backed by evidence. If a cabinet is reconditioned, label it as reconditioned. If a game is made for home use, don't call it commercial. A clear label protects everyone later.

The best order process is not the fastest one. It's the one where you double-check before spending, not after discovering the mistake. Prevention is almost always cheaper than correction.

That's the point of this whole article. At ice-games, we would rather talk you out of the wrong order than watch a game sit unused. Do the prevention work early, and the right equipment will do the revenue or engagement work for you.

Marcus Feldman
Marcus Feldman

Marcus Feldman is a commercial strength-equipment analyst covering selectorized machines, plate-loaded stations, Smith machines, functional trainers, power racks, benches, barbells, dumbbells, and cable systems. He applies ISO 20957-1 and ISO 20957-2 while comparing rated loads, stability, frame deflection, pulley ratios, cable travel, adjustment increments, guarding, entrapment points, fastener retention, and fatigue cycles. His guides help gym operators, coaches, facility planners, and procurement teams evaluate biomechanics, user capacity, floor layout, maintenance access, durability, and lifecycle value.